If you’re launching a functional drink with ingredients like L-theanine, ashwagandha, or lion’s mane, your claims may dictate if your product falls within the food or dietary supplement category. I’ve talked to three founders this month who are building the kind of product the market wants right now, a beverage with functional benefits (focus, calm…
Why GLP-1 Claims Are Risky Consumers are paying attention to GLP-1. It’s tied to weight management, appetite, blood sugar. It feels relevant and specific, but GLP-1 isn’t just a general wellness concept. It’s a hormone closely tied to prescription drug mechanisms which makes claims about it risky. When your product starts making claims like “Boosts…
I Ran a Label Through AI AI is everywhere right now, and I get it. It’s fast, it’s easy, it’s cheap and it feels like you’re getting an answer without having to hire an expensive consultant or attorney. So I wanted to see what would actually happen if I ran a label through AI and…
Are Your Calories Accurate? Labeling Risks Explained With recent attention on David protein bars, calorie calculations are under a microscope. People are actually looking at labels, doing the math, and asking questions. This is not a recall issue, it is a misbranding issue under the FD&C Act. Your label needs to be truthful and not…
If you have a food brand, this is one of those proposals you cannot ignore. The FDA has proposed a new Front-of-Pack, or FOP, labeling rule that will require specific nutrition information on the front label of your food product. The goal is to help consumers quickly understand key nutrient information when they are making…
After working with a label consultant, getting your label approved can feel like the finish line. I hate to say it, but it is not. Label approval confirms that if you use the exact ingredients and documentation provided, your food or dietary supplement label is compliant. In reality, that rarely happens. Co-manufacturers often rely on…
Nothing stalls a product launch faster than a label problem discovered at the last minute. Most delays are not caused by unsafe products or bad formulations. They come from labeling details that feel small. Missing elements. Claims that cross regulatory lines. Nutrition panels with the wrong information. Below are the three labeling mistakes I see…
5 Most Common Labeling Mistakes U.S. Brands Make in Canada If you have a food product that sells well in the U.S., expanding into Canada can feel like a logical next step. Many brands assume the Canadian label requirements are similar enough that a few tweaks will do the trick. That assumption is where problems…
Dietary supplement claims are one of the fastest ways a label (and an Amazon listing) gets flagged for an FDA warning letter. Here’s what makes this tricky. The claims that cause the most problems are often the exact phrases that feel totally normal in marketing. You see them everywhere: brand websites, social posts, Amazon bullets,…
10 Things Every Food Brand Must Know Before Importing to the U.S. Importing your product into the U.S. can open the door to Amazon sales, grocery buyers, and a much bigger market. But it is rarely as simple as shipping and selling. U.S. label regulations are specific. If you try to bring your label over…
